Total cost = sponsorship fee + other programme costs. Opportunities = qualified leads × opportunity conversion. Pipeline = opportunities × first-year revenue per win. Expected wins = opportunities × win rate. Expected revenue = expected wins × revenue per win. Gross profit = expected revenue × gross margin. ROI = (gross profit − total cost) ÷ total cost × 100. Break-even wins = total cost ÷ gross profit per win, rounded up to a whole win.
Cost metrics divide total programme cost by leads, opportunities or expected wins respectively. Currency selection changes the unit label; it does not convert values. Zero denominators display “N/A”. Keep the same attribution and revenue period across your inputs; this estimate excludes unquantified brand value and does not guarantee future returns.