Don Gordon

Don Gordon

Don Gordon is the Worldwide Marketing Director for Consumer Products Industry at SAP, focused on branding, strategy, and thought leadership. Prior to joining SAP, he held several senior marketing leadership roles at IBM, including leading global marketing for the Retail industry as well as messaging and thought leadership for IBM Cloud. Earlier he founded and led the Account-based Marketing team at PwC Consulting. In addition to co-authoring the SAP Global Study of IoT Adoption in Consumer Products, Don co-authored the white paper, “Consumer Products and AI: Putting Machine Learning to Work.”

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