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The case for gender diversity

The case for gender diversity

Session Abstract

ioteclipse.org logoBusinesses shouldn’t invest in gender diversity because it’s the “right” thing to do (though it is); they should invest because it is a business imperative. Greater diversity creates a strong competitive advantage for companies, driving innovation, reducing risk, creating more resilient cultures, and boosting financial performance. In this session, Tanis Cornell and Jennifer Carter make a compelling case for why companies must invest in increasing and sustaining diversity in order to thrive – and even survive – in the future. They’ll also share what moves the needle – and what won’t. As part of the Women in IoT CoE Culture and Business Acumen subgroups we bring EWF International a Dallas-based leadership accelerator dedicated to increasing the representation of women in the C-Suite.


Tanis Cornell – CEO and Co-Owner, EWF International
Jennifer Carter – President, EWF International

Tanis Cornell possesses a broad background in senior leadership positions ranging from Fortune 500 to start up environments. Featured in Sales and Marketing Management Magazine, Tanis helps organizations in rapidly growing their business and developing the organizational structure needed to succeed. A former competitive speech teacher, Tanis is a sought-after speaker on women’s career issues, business growth, and marketing issues. As the CEO and Dallas Co-Owner of EWF International, she relates to the challenges women business owners and executives face. She is passionate about helping women leaders grow their business and increase their effectiveness. She strives to help women gain the skills and knowledge needed to excel and meet their personal and professional goals. As an accredited executive coach and a certified Lumina Learning practitioner, Tanis works with individuals, leadership teams, and department teams. She helps to increase a team’s self-awareness with practical development to assess and improve communication, teamwork, and leadership. She delivers customized development programs and workshops designed to help individuals and teams become more effective leaders and employees.

Jennifer Carter’s specialty is deeply understanding people. Her coaching leadership drives greater performance, improves companies’ ability to drive organizational alignment, and helps clients forge meaningful brand relationships with customers (and employees). Jennifer leverages her emotional intelligence, behavioral insights, and deep strategy expertise to help her clients achieve unparalleled success. This insight into people couples with more than 15 years’ experience in brand management, marketing and communications, change management, organizational strategy, leadership coaching, professional facilitation, and performance optimization. This makes her a sought-after advisor, coach, mentor, and consultant for business leaders across many sectors. These include academia, financial services, technology, telecommunications, non-profit, and many more. As President and Dallas co-owner of Executive Women’s Forums (EWF) International – the premier network of executive women who support and inspire each other’s leadership and ambition – Jennifer returns to a core passion: equipping and empowering female leaders so that they achieve new heights and grow their companies to new levels of success.


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