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Keynote Panel – The IoT Smart Buildings Use Case: Buildings-as-a-Service

Keynote Panel – The IoT Smart Buildings Use Case: Buildings-as-a-Service

Session Abstract:

Buildings are evolving into robust IoT communications platforms which will provide a variety of services based on the wishes or needs of its individual users. How will Smart Buildings systems and IoT applications create valuable data on which the Building as a Service (BaaS) model is built? Where are the business opportunities? Learn more about the BaaS model and its potential to transform industries as next-generation technologies emerge in these sectors.


Clarence Reynolds – Director of Editorial and Event Content, TIA

Wolfgang Werner – Tribe Smart Building at T-Systems
Bruce Bailey – Senior Advisor and Program Manager for Smart Buildings at UL (Underwriters Laboratories),
Brian Ensign – Vice President – Demand Creation & International, Superior Essex International, RCDD, NTS, OSP, RTPM, CSI
Shaquinta Morgan – Director, Solutions Architecture & Sales Engineering (Signify formerly known as Philips Lighting)
Byron BeMiller – Vertical Marketing Smart Buildings at Semtech, Head of the LoRa Alliance Smart Building Working Group


Clarence Reynolds has built a career as an Emmy-winning journalist and broadcast professional. He brings more than two decades of broadcast production, on-air hosting and senior communications experience to the Telecommunications Industry Association (TIA). Prior to joining TIA, Clarence worked as a News Anchor at NBC Atlanta and FOX Indianapolis. For TIA, Clarence designs and implements digital event communication strategies to educate stakeholders. He also authors and edits content for a variety of events and narrative programming, including live panels, one- on- one interviews, roundtables, case studies, documentaries, and explanatory videos.

t systems logoWolfgang Werner provides more than 20+ years experience in different industry-verticals with each focusing on IT and M2M/IoT process consulting, project management as well as business development. Now he is responsible for Go-to-Market and Sales Lead within the Tribe “Smart Building” of the Portfolio Unit IoT, at T-Systems International. Wolfgang and his team are enabling customers and partners to digitize their Facility Management business. Before that, he was in charge of Consulting and Change Management, enabling international customers to transform their E2E oriented business. His career Wolfgang started at SAP with focus on Customer Relationship Management, then he moved to debis, a former subsidiary of Daimler, as a Senior Management Consultant.

Brian Ensign’s industry experience expands the last 25 years which includes his current position with Superior Essex International as the Vice President of Demand Creation and International and previously with Legrand as the Director of Technology. His experience also includes positions of increasing responsibility with Leviton Manufacturing Co., Inc, including Director of National Accounts and with Intertek Testing Services (ETL) as a Senior Staff Engineer. Ensign holds a Bachelor of Science Degree in Electrical Engineering Technology from the SUNY Polytechnic Institute along with his RCDD, NTS, OSP, and RTPM designations from BICSI. He is a BICSI Past President. Brian has been an active participant in the TIA, IEEE, and BICSI standards committees and continues to track the progression of such. Ensign is a frequent public speaker of industry, technology, and trends at various industry events and functions.

Bruce Bailey is a Senior Advisor and Program Manager for Smart Buildings at UL (Underwriters Laboratories), where he has also served as the VP of Renewables within the Energy and Power Technologies division. Bruce coordinates business and technical solutions for smart buildings for UL and collaborates with smart city and smart grid programs to achieve common sustainability, resiliency, and economic goals.In 2016 UL acquired Bruce’s firm—AWS Truepower, LLC—which he founded in the early 1980s. AWS was a global technical advisory services firm that worked for large windfarm and solar project developers, the investment community, utilities, and government agencies. He oversaw work on behalf of more than 120,000 MW of proposed and existing projects. Prior to starting AWS, he was a tenured research scientist at SUNY Albany. Bruce earned a doctorate in Engineering Management and a B.S. in Meteorology. He has chaired several industry conferences, served on association boards, and been a US Department of Energy program reviewer. He has authored numerous publications and contributed to two books. He enjoys tennis, golf, and reading fiction thrillers.

Shaquinta Morgan – Director, Solutions Architecture & Sales Engineering (Signify formerly known as Philips Lighting)

Byron BeMiller is Vertical Marketing lead for Smart Buildings at Semtech and the head of the LoRa Alliance Smart Building Working Group.  He is the former VP of Sales at TrackNet, an IoT solutions provider which was acquired by Semtech.  Prior to TrackNet, Byron had spent  the previous 7 years at Semtech where he held a variety of Business Development and Product Marketing positions. At Semtech, he was responsible for LoRa Business Development activities in the LATAM market where he initiated the deployments of the first public LoRaWAN networks in the four largest markets in the region. Previous positions at Semtech included Director of Marketing for Timing and Synchronization products, and Director of Sales for High Speed SerDes. Previous to Semtech, Byron held Sales and Business Development management positions at Ciena and Nortel Networks. He holds a BSEE from the University of Illinois and an MS in Management from Georgia Tech.

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