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Link Labs AirFinder vs. Apple AirTag for Commercial Asset Management

Bob Proctor, Co-founder and CEO, Link Labs
19 Aug 2021
16:00 - 16:30
Keynote Room

Link Labs AirFinder vs. Apple AirTag for Commercial Asset Management

Abstract:

In April, Apple launched its new location technology: AirTags. Since then, commercial industries in need of an asset management solution have been curious about its use within enterprises. It’s critical for businesses that operate within an indoor facility, or even ship goods or products to and from a facility, to have a comprehensive solution to locate and monitor business-critical assets. Although AirTags enable users to visualize an asset’s location, AirTag is far more suited for consumer use and has many limitations in enterprise use cases. Link Labs, however, has been pioneering commercial location technology for years. AirFinder, its patented IoT asset tracking platform, is a comprehensive asset management solution that empowers companies to have better management over their most critical assets. In light of Industry 4.0 using IoT to improve manufacturing, AirFinder will have an immense impact on this revolution – it can scale to meet a manufacturing company’s specific needs, from indoor to outdoor asset management.

Bob is the founder and CEO of Link Labs, a leading innovator in low-power, wide-area network technologies and end-to-end IoT asset tracking solutions. With a PhD in applied physics and 25 years of engineering leadership, Proctor led the R&D for AirFinder, Link Labs’ flagship Real-time Location System (RTLS).

Bob is a skilled, experienced public speaker who can present highly technical and complex concepts in easy-to-understand terms and share real-world examples of applications that illustrate the value and benefits of advanced embedded technologies. He also has a unique POV on a wide range of emerging technologies and their market viability as co-founder and board director of Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the mid-Atlantic region of the U.S.

Attendees will come away from this session with:
A thorough understanding of AirTag’s limitations in enterprise-grade asset tracking when compared to Link Labs AirFinder, the first, patented IoT solution of its kind for commercial asset tracking.
In depth-information on how enterprises can identify the best-fit asset tracking solution in commercial environments and key factors to consider, such as cost, accuracy and battery life.
Knowledge on the 4th Industrial Revolution, the technologies that are transforming manufacturing and where Apple AirTag and Link Labs AirFinder fit in.

Speaker:

Bob Proctor is the co-founder and CEO of Link Labs, a leading provider of an end-to-end IoT platform for tagging, locating and monitoring equipment, supplies and assets anywhere at any time. With a PhD in applied physics and 25 years of entrepreneurial and business leadership, Proctor is also a founding principal of Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the mid-Atlantic region of the U.S., which gives him a unique point of view on a wide range of emerging technologies and their novel applications and potential market viability.