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Build It, Be It! How to Create a Powerful Personal Brand

Amanda Healy, Head of IoT Global Demand Generation, Awareness, Marketing Operations, Cisco
19 Aug 2022
13:15 - 13:45
Keynote Room

Build It, Be It! How to Create a Powerful Personal Brand

Session Abstract:

First impressions have always been critical, and today your first impression is likely to be a digital one. The key difference? You have far more control over the perception you create online versus the snap judgement made when you meet someone in “real life.” In this interactive session, Cisco IoT marketing leader, national speaker, and social media expert Amanda Healy will share the recipe to building a powerful personal brand online. Focusing on LinkedIn, she provides the steps that you can take to create a strong, memorable, and lasting digital impression. You’ll walk away with a clear roadmap of how to build and evolve your LinkedIn presence to achieve your professional goals.

After this session, you’ll be able to:

  • Understand what a personal brand is, why it’s critical to your success, and how to build and/or evolve yours
  • Know why LinkedIn is not your online resume, and why it’s one of the most effective platforms to build your online brand
  • Identify the top 5 most viewed areas of your LinkedIn profile, plus how to optimize them for maximum impact
  • Increase the searchability of your profile to drive inbound opportunities straight to your inbox


Amanda Healy is an award-winning marketing leader, social media expert, and national speaker. As, Head of IoT Global Demand Generation, Awareness, Marketing Operations for Cisco’s Internet of Things (IoT) group, she drives thought leadership, brand awareness, and advocacy for IoT at Cisco. Amanda has trained world-class teams ranging from start-ups to Fortune 500 companies on how to leverage social media, spoken at industry-leading conferences including the Massachusetts Conference for Women, Women in Technology International Summit, Microsoft Envision, Social Tools Summit, Watermark’s Lead On Conference for Women, and more, and regularly conducts workshops for small, medium, and large companies, trade shows, and groups. Get in touch with Amanda on Twitter at @amanda_healy, or send her an email at Amanda.Healy37@gmail.com to bring her in to speak at your organization or event.

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