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Achieving Accuracy and Affordability in IoT Asset Tracking

Bob Proctor, Co-founder and CEO, Link Labs
On-Demand Hall

Achieving Accuracy and Affordability in IoT Asset Tracking

Session Abstract:

Ranging has long been the gold standard for precision location systems, powering technologies such as GPS and Ultrawideband (UWB)—but at a cost: these systems are often too expensive for tracking most items and have onerous power requirements or finicky install procedures. This summer, Link Labs launched its next generation Real-time Location System (RTLS) that dramatically improves accuracy and affordability. With seven patented or patent-pending Link Labs technologies, it features accuracy everywhere at the sub-meter level, improved battery life at the tag level, reduced latency and reduced cost.

Bob is the founder and CEO of Link Labs, a leading innovator in low-power, wide-area network technologies and end-to-end IoT asset tracking solutions. With a PhD in applied physics and 25 years of engineering leadership, Proctor led the R&D for AirFinder, Link Labs’ flagship Real-time Location System (RTLS).

Bob is a skilled, experienced public speaker who can present highly technical and complex concepts in easy-to-understand terms and share real-world examples of applications that illustrate the value and benefits of advanced embedded technologies. He also has a unique POV on a wide range of emerging technologies and their market viability as co-founder and board director of Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the mid-Atlantic region of the U.S.

Attendees will come away from this session with:
– A thorough understanding of the challenges of ranging as it pertains to asset tracking and why it has been so
difficult to find not only affordable, but also scalable solutions.
– In depth-information on how wireless technologies can aid in asset management and tracking across a variety of
industries.
– Knowledge on the technological breakthroughs, which include seven new patented technologies, of the newly-
launched AirFinder On-site tracking system, including accuracy everywhere at the sub-meter level, improved battery
life at the tag level, reduced latency and reduced cost of infrastructure/enhanced ease of installation.

Speaker:

Bob Proctor
Co-founder and CEO at Link Labs

Bob Proctor is the co-founder and CEO of Link Labs, a leading provider of an end-to-end IoT platform for tagging, locating and monitoring equipment, supplies and assets anywhere at any time. With a PhD in applied physics and 25 years of entrepreneurial and business leadership, Proctor is also a founding principal of Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the mid-Atlantic region of the U.S., which gives him a unique point of view on a wide range of emerging technologies and their novel applications and potential market viability.

Session Tags

Enterprise, Small / Medium Enterprise, OEM

Asset Tracking, IoT, Ultrawideband, Real-Time Location System, Ranging

CxO, VP / Director, Technical, Operations

Expert, Advanced, Intermediate

https://www.linkedin.com/in/bob-proctor-222681/

https://twitter.com/LinkLabsInc

Retail, Manufacturing, Telecom, Industrials, Healthcare, Government / Public Sector, Pharmaceutical / BioTech, Automotive

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