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Keynote: COVID-19’s Impact on Retail & the IoT Implications

19 Aug 2020
10:00 - 10:30
Keynote Room

Keynote: COVID-19’s Impact on Retail & the IoT Implications

Session Abstract:

A clear feast or famine dichotomy rapidly emerged in retail this spring as COVID-19 forced lockdowns and stalled spending throughout the globe. While economies have slowly begun to bounce back, consumer shopping patterns have been dramatically altered and retailers have had to rapidly evolve or face an uncertain future. Zebra Technologies Chief Marketing Officer Jeff Schmitz will share insights on how IoT will play a key role in helping retailers on both sides of this dichotomy navigate the current market conditions and emerge stronger, more efficient and more customer centric.


Jeff Schmitz became senior vice president and chief marketing officer at Zebra in February 2016. Mr. Schmitz most recently served as executive vice president for multiple business units and sales at Spirent Communications where he had previously also held several senior leadership roles including chief marketing officer and vice president of networks & applications. Prior to joining Spirent, Mr. Schmitz held senior marketing positions at Rivulet Communications, Visual Networks and Tellabs Inc. Mr. Schmitz holds a B.S. degree in electrical engineering from Marquette University and a Master of Science degree in computer science from the Illinois Institute of Technology.

Advisory Board

IoT Community Logo 2019 Small TransThe function of the IoT Community, is to focus on the adoption & application of IoT in commercial environments, seeking to understand & contribute to applying the technology or overcoming the wide variety of barriers, inhibitors, and technical & operational issues. As a member of the board, Jeff Schmitz will provide impartial input and guidance to the overall vision, strategy and execution that is helping to shape the current and future direction for the IoT Community, as well as the broader IoT industry.

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