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IoT Case Studies in Real-Time Operations: Why “Good Enough” Isn’t “Good Enough”

Bob Proctor, Co-founder and CEO, Link Labs
19 Aug 2022
15:45 - 16:15
Keynote Room

IoT Case Studies in Real-Time Operations: Why “Good Enough” Isn’t “Good Enough”

Session Abstract:

The promise of the Internet of Things (IoT) rests on a foundation of real-time location and/or condition information, and the actions that can be taken to improve business performance with that information.  Yet, often due to the inherent nature of connectivity challenges or the inherent nature of the location technology, real-time visibility falls short of 99+% location accuracy and reliability.  In this session, we will explore the following:

  • Shortcomings of various RTLS solution types
  • Case studies of companies achieving 99+% accuracy
  • Benefits of greater system performance

The bottom line: 80-90% location accuracy may sound “good enough,” but for operators that make decisions every minute of every day, it is not.  Join this keynote as Bob Proctor, CEO of Link Labs, explores the above topics in more depth.


Dr. Robert Proctor joined Link Labs as CEO in April 2016. He was a founding investor and advisor to the company from the beginning. Prior to Link Labs, Bob was the Co-Founder of Blu Venture Investors and CEO, Board Director and Investor of FlexEl, LLC. He is the Co-founder, Board Chairman, and Investor of Wiser Together, Inc. and Phase 5 Group, Inc. Bob served as Global Head of Marketing reporting to Chairman and CEO of Corporate Executive Board. He has decades of Senior Executive experience in public companies, including line, staff, and IPO leadership positions. Bob led teams that won corporate-wide awards for Best Business Breakthrough, Managerial Excellence, and Spirit of Generosity. Bob also served as an associate Principal McKinsey & Company, Inc. He holds a PhD in Applied Physics from Cornell University.

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