Expected X is lead by Principal Consultant, John Sukup. Mr. Sukup has 10 years experience in market research and data analysis both client and supplier-side. Prior to founding Expected X, he managed (and grew by 5%) a $14M portfolio of syndicated consumer research projects, collateral, and presentations for the largest research firm in the world, The Nielsen Company. He has delivered B2B and B2C research within the healthcare, financial services, insurance, consumer technology, energy, and CPG industries.
Mr. Sukup holds a B.S. and M.S. from Purdue University, several business and data analysis certifications, and is a frequent blogger on LinkedIn
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