Ken Figueredo founded ‘More-with-Mobile’ to advise companies on the business opportunities arising from connected devices. He focuses on business innovation, market analysis and strategy consultancy projects in the M2M/IoT market.
Ken is currently working with several companies that are commercializing IoT-platform services and solutions based on the oneM2M standard. He is also contributing to projects for two separate multi-national mobile operators that are implementing IoT eco-system strategies.
Ken’s expertise in the connected devices market dates back to a 2008 strategy study for the GSMA which made the case for the mobile industry to move ‘Beyond M2M’ and into adjacent markets as a means of anticipating the slow down in growth from mobile phones/Smartphone sales. In addition to supporting the GSMA in connected home, mEducation, mHealth and new business-model assignments, he has also worked on M2M and IoT service-offering projects for mobile operators and technology vendors. Earlier in his career, Ken was the Managing Director for Consulting at Pyramid Research. Prior to this, he set up the U.S. East Coast office for the UK-based research and consulting firm, AnalysysMason.
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